When we speak of tarot reading there are many cards, but you might be surprised to know that in each USA state, people are mainly searching for a specific tarot card from the Major Arcana. Each location has its own dynamic, struggles, hopes and dreams. When someone types “tarot card meaning” into Google search bar they are looking for psychic answers, clarity, or reassurance.
I discovered what Americans are wondering about they life, feelings and spirituality. The results also show us which archetype of tarot, people are more connecting in each state.
I conducted this original research through Google trends searches over the last 12 months, using keywords like: “tarot”, “tarot card”, and “tarot card meaning”, “daily tarot card reading” to spot which of the 22 Major Arcana tarot cards is most searched in each U.S. state.
The is not random data. It holds inside the secret lives of people who cope with uncertainty, real life situation, searching for a meaning and the desire to improve their future.
Quick Summary
- This research focuses on the 22 Major Arcana tarot cards only.
- Based on Google search trends in the United States.
- Keywords analyzed: tarot, tarot card, tarot card meaning.
- Each state reflects a dominant emotional or different spiritual theme.
- Strong patterns of change, relationships, reflection, and personal growth.
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Table of Contents
- Quick Summary
- The Fool – Rhode Island
- The Magician – Vermont
- The High Priestess – Maine
- The Empress – New Mexico
- The Emperor – Oregon
- The Hierophant – West Virginia
- The Lovers – Utah
- The Chariot – Nevada
- Strength – Alaska
- The Hermit – New Hampshire
- Wheel of Fortune – Hawaii
- Justice – Montana
- The Hanged Man – Oklahoma
- Death – North Dakota
- Temperance – Idaho
- The Devil – Massachusetts
- The Tower – Colorado
- The Star – Nebraska
- The Moon – Wyoming
- The Sun – Mississippi
- Judgement – Missouri
- The World – New York
- Final Insight
The Fool – Rhode Island
Rhode Island is the leading state for searching the Fool tarot card meaning, the energy is fresh, new adventures and looking forward. The Fool is all about entering to the unknown, without preparing or over-thinking it through. This card appears when someone have already decided to leave everything behind them especially the familiarity and the comfort zone and is now ready to take a big risk on something new.
So the people in Rhode Island may want a deep change, new beginnings, or excitement that right now feels unclear. They are curious so much about what the new vibe will bring, they trust the process even if there is no guarantee at all.
The Magician – Vermont
In Vermont the situation is much different than Rhode Island. People are mainly searching for The Magician card which mean they have strong urge to control and create new things. This tarot card is all about using your talent and be very focused in making your ideas something real, manifest it to the physical world.
People in Vermont want to take charge of their life. To change everything around and to be those who take the responsibility on their future. They don’t want to sit and wait until a miracle will hit them. They want to go out now, take action and shape their life according to their wishes.
The High Priestess – Maine
There is high volume of searches for the highest priestess tarot card at the surrounding areas of Maine. This teach us that in this place people have deep connection with their intuition and inner knowledge. It is very mystical card and less logic, it reflects trusting the spiritual path over logic.
There are hidden emotions and complex energy within themselves. They are looking for the solutions and answers within themselves and not from the external world. The major them is to trust their intuition, seek the pure truths and dig deep for clarity in places that are not so visible at a surface level.
The Empress – New Mexico
The Empress tarot card is a big hit in New Mexico. The theme is of nurturing, emotional satisfaction and spiritual growth. This show interest in synergy, nature, new ideas, creativity and building something sustainable for the long run.
Residents of New Mexico, may be dealing more with well-being, relationships advice and expressing themselves. They want to be more grounded, in nature, flow freely and see how the universe can support their path to enlightenment.
The Emperor – Oregon
In Oregon, people are drawn to the characteristic traits of The Emperor tarot card. The meaning of the card is structure, leadership, planning and stability. The energy is about creating clear order, manage multiple aspects very efficiency and taking responsibility.
So in Oregon people have decided to take control over their situations. They want security, to know where they are going to. They take the lead and don’t dragged by other forces, they have they own internal compass that will take them exactly to where they should be in the near future.
The Hierophant – West Virginia
Highest searches for The Hierophant tarot card are being conducted at West Virginia. The meaning of this card is connected to tradition, respecting the old days, guidance and preferred real value over something superficial. A person that is interested in this card will often is eager to learn from a well established system, or looking for guidance from authoritative figure.
So in the past 12 many people in West Virginia seeking structure, they want to shape their belief system or gain more knowledge. They want to understand life better through the lens of familiar system.
The Lovers – Utah
In Utah many people are looking for love or have some relationships questions they would like to address to psychic readers. The Lovers tarot card also mean big choices and emotional decision must be made soon.
The topic of connections that entwined with important life choices is being highlighted in this country more than the others. Family life, dating, divorces and other emotional topics are occupying the thought of the people who live there – more than anything else.
The Chariot – Nevada
In Nevada, The Chariot tarot card shows us fast movement, ambitions and going out to pursue long life dreams. It is also about resilience and pushing through the hard moments, having strict mindset to complete the goal at all cost.
Success like in career, professional life, even hobbies and in life purpose are main theme in Nevada country right now. The motivation is in big scale, so a lot is going on there even if sometimes it looks a little bit quiet. Things are happening beneath the surface.
Strength – Alaska
Endurance is being tested on the people of Alaska. The Strength card tell us a story about surviving hard times or situations, of being resilience to the unfortunate circumstances of life. The practical message of this tarot card is not to push hard like The Chariot, but to have patience, keep calm and wait until the storm is pass.
It mean that people in Alaska are struggling with situations that can be resolved only if they control their feelings and understand the involved emotions. Stay strong internally although you have external challenges.
The Hermit – New Hampshire
Residents of New Hampshire are surrounded by The Hermit card. They look inward and discovering themselves. They prefer to stay away from noise, social media and any other distractions. Their life path is now in transitions, they are less thinking about social gathering or connection. They retreat – take some lone time to process the situation.
However, usually the Hermit phase is just temporary and soon as it is over they are ready to participate in much more dynamic life.
Wheel of Fortune – Hawaii
In Hawaii (Honolulu) The Wheel Of Fortune card is very dominant in the last 12 months. Whoever live there is experiencing shifts, cycles and rapid changes. Timing is very crucial in areas like Kailua-Kona and Hilo (Big Island). For these people the future is a mystery and very unpredictable.
Unexpected development in many topics like love, career and spirituality shows us moments of transitions that are not clear at the moment. Outer influences are bigger than individual action.
Justice – Montana
Fair decisions are key element of the Justice tarot card. In Montana, we can see focus on looking for the truth, for authenticity and understanding consequences between social interactions.
Karma also plays big role here, the universe is expected to give rewards for good deeds and to punish with bad luck – those who have done wrong things to others.
The Hanged Man – Oklahoma
In Oklahoma, The Hanged Man tarot card is widely searched. The meaning of this card is basically pause and looking to solve problem from a different angle. Everything is standing still, waiting for the answer come. It is also denote letting go of control and see what kinds of new ideas the fresh energies can bring us.
So the situation in Oklahoma feels stuck, stagnating and in a long waiting period. Something is shifting but it happens within. After long reflection there will come a time for more actionable steps.
Death – North Dakota
Death tarot card is not about actual end of life but a transformation from a low point to a high point, and this is what we can see in North Dakota. This is about powerful change and positive future, the worst is behind and now it is time to focus on a new start.
In North Dakota, people are releasing the past. Even if issues are not fixed yet they find it not useful to dwell in it over and over again. They prefer to just live it and continue with their path.
Temperance – Idaho
Steady and calm energy is all around Idaho state as the Temperance tarot card is the most prominent there. The Idea of finding peace, quiet life and soft solutions without too much chaos or noise is something that people are looking for more than ever before.
Therefore the people who live in Idaho are trying to have balance, they want a healing process and finally to have stable life.
The Devil – Massachusetts
The patterns of the Devil tarot card are situations that feels scary to escape from them. This kind of energy is very vibrant at Massachusetts because the card is mostly searched there. People are aware of their conditions but they are still attach to the past, they are used to their routines and habits and struggling with breaking the cycle.
To fix this, there is a need to confront reality and find out exactly what is keep them from living their best life. Everyone can escape the devil they just need to be brave enough.
The Tower – Colorado
The Tower card is very popular in Colorado. This card represents rapid movement to chaotic direction, inevitable change and more importantly: unexpected events that ultimately will result awareness and awakening.
Major shifts are being predicted in this area, usually breakdown, melting point or a crucial decision. But after the bad times there is going to be a light in the end of the tunnel.
The Star – Nebraska
The star tarot card is the symbol of hope – and this energy is widely spread over the areas of Nebraska. Healing and renewal are also main themes, so when people follow the guidance of the star it can fill them with optimism, renewal and recovery from any challenging situation.
In Nebraska people are hanging mostly on hope, they want to believe that better days will come and they could improve any problem they are facing.
The Moon – Wyoming
In Wyoming state and most dominant tarot card is the mystery Moon. Uncertainty is the key meaning of the card. It means that people must follow they intuition and emotional intelligence. Thing are not going to be clear in the near future.
So most of decision making in Wyoming is being done by trusting instincts rather than by logic. There is no wonder why many people in this area are also looking for online psychic readings.
The Sun – Mississippi
In Mississippi people are drawn to the Sun tarot card. The sun means happiness, fun, joy and success. It speak of positive direction, confidence and that things really start to align in magical way. However this improvement is always a result of hard work and not just luck out of the blue.
In Mississippi people are concern about their happiness, yet they don’t think too much about negative topics, they don’t let disappointments to rule them, they ignore them for a while and let the universe to bring them joy can calmness.
Judgement – Missouri
Judgment tarot card means that a decision is very close, they is no more time for analyzing, freezing or not taking action. The time has come in Missouri to choose an option and just go with it.
Therefore in Missouri people find themselves in big crossroad, a place that will dictate specific life path for the upcoming years.
The World – New York
Searches of the tarot card the World are very high in New York and especially in (New York City). The spiritual circle has finally closed. There are clear signs of success and completion. Goals are met and it is time to celebrate the wins and step to more promising phase.
Final Insight
When we look at all the data I gathered, we can start to see the bigger picture. The story is not about search trends or only about tarot cards. It is about the spiritual way that Americans in United States are using to cope with their problems, to experience life and use tarot to understand what they are going through, and how online tarot services can help them.
Some states are highly focused on positive change and sometimes even disorder like revealed via cards as the Tower, Wheel of Fortune and even Death card. The other states are dealing more with romance and relationships, dating divorce and how to manage their feelings, because they search for the meaning of cards like the Lovers and Judgement. And of course some states are more happy and hopeful then the others, due to searches for cards like the Star and the Sun.
another insight is that countries are not stagnant. There are energies who make the interactions, dynamics and life itself more evolving. People are having questions they want to ask psychic readers, there are decisions that need to be made. And in the end tarot cards because the mirror that reflects these small moments.
These search are done privately. The people involved not talking or showing it in their daily life. These topics are surfacing only through this research. So if you need a spiritual advice to hesitate, get your online psychic reading now!